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Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP)

Fathiye Meghdadi; Mohammad Lashkari; Seyyed Alireza Davoudi

Volume 13, Issue 48 , April 2013, , Pages 29-47

Abstract
  This study is the result of an applied research which aim is describing a method for priority classification of factors affecting the use of electronic services by banks’ customers. As the environment is fuzzy, the hierarchical analysis process model (Fuzzy-AHP) has been proposed for the method. ...  Read More